Piercing and body modification; new age or self-damage?

It's called corset piercing

It is rather amazing to see the length at which the young people and the current lifestyle choices youngsters are opting for. How do we explain the extent of damaged these may cause to their lives? Fair enough, it is a choice! but yet, it seems self-destructive; may be intentional or not, it could be a drunken act but it may as well be a sign that all is not well.

How can we call it a fashion? It is called corset piercing but the look of this is painful to a fault. What more can we see the society turning into and is there any sign of help for this sought of mind frame?